The brief

Replace a multi-week guided onboarding with a self-service flow a single user could finish in one session — without losing the configurability that made the product worth choosing in the first place.

What shipped

A reframed onboarding that breaks setup into resumable steps, progressive disclosure for the configurable bits, and a no-code launch page that shares the same token system as the product.

Outcome

Time-to-first-value dropped from weeks to hours, with no meaningful uptick in support load.