The brief

A surface reset for a product that had accumulated more features than mental model. Customers were asking for new charts; what they actually wanted was fewer places to look.

What shipped

A redesigned dashboard organized around three jobs-to-be-done, a consolidated chart kit, and a strategy doc the team uses to evaluate every new request against the new model.

Outcome

Faster time-to-insight in customer interviews, fewer support tickets, and a clearer roadmap.